BLOGS 》 Why Handpicked sarees are sold like hotcakes?
It was one of the most humid days of summer in March, Bangalore and all of a sudden earthy mud smell ha being 'Taurus'
sun sign I really love to play in the mud, and with natures basket, it might also include rain as well and slightly
it drizzled it was first rainfall of a season and I had this topic in mind for a long time, having a cup of green tea
to refresh me, so now so let's get started.
Why Handpicked sarees are sold like hotcakes!
In simple terms best of the best-refined version of sarees are selected from the pile of sarees, when it comes to uniqueness
in terms of quality is the key and they never compromise, in terms of patterns, colors of choice and combinations, themes,
motifs and designs are a much-refined version of sarees, whereas in a megastore/shop they cannot much do, because of they
cater to the mass audience.
The key factors for selection include
- Quality (never they compromise)
- Uniqueness (traditional,Contemporary, modern)
- Patterns, design, themes, motifs
- Color and combination of shades
- Adopting to trend needs
- Choice of selection(and the talent to handpick)
- Understanding the Psychological needs, tastes, and preferences of the other person
Limited edition of sarees
As everyone knows when there is a limited edition, it is a restricted in terms of the number of handcrafted sarees, in fact,
the number may be very low but limited to a specific number of copies.
Cost of the saree might be a bit higher
When it comes to Handpicked sarees they are limited as well and the cost of the saree is much higher
for the services they offer, it's like having a convenience store nearby your home and they charge a
bit higher for the convenience they offer, there are varies season why the cost of the saree is a
bit higher it might be due to the limited edition, less number in production, labour is much higher for
handcrafted products, quality and so on.
Niche market(selling the right product to right group)
Since it is a niche market, the specialized market for a particular narrowing the group, when the production
is made in powerloom the cost of the saree is less( since it's made machines) and when it comes to handlooms
the cost of production is a bit higher.
Sold in exhibitions/Homestore/designer fabric studio/Boutique
Although in India you have infinite online stores/ Mega shopping malls only the outstanding handpicked sarees
are just selected this particular group, and they know exactly what to cater to specific group and they handpick
and sometimes design the saree as well. For example in Bangalore few elite exhibitions which takes place Radisson,
The Lalit Ashok, raintreebangalore, Hi Life Exhibitions and Vastrabharana at Chitrakala Parishath which exhibits
the finest choices of products.
My personal note
That's why Handpicked sarees have so much value not only in terms of cost but interms of craftsmanship,
uniqueness, quality end of the day, it really does not matter whether it was a very old traditional Chettinad saree
in the recent days it's much of a fashion statements or a modern version of Organza saree, end of the day it
depends on the choice of style each one has! Handpicked sarees are not only refined version but made it's name and
fame for it's authenticity, elegance and sophistication.
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