VIDEOS 》 Types of Customers

One of the challenging factor when it comes to luxury market is getting the right people on board and targeting specifically for them is a niche. So much of ultra-refined, handcrafted series is required. But the fact is not always all are suited for this. Understanding them takes time and they hate wholesale market stuff. They value their time and they don't waste others time as well. Behind their thought process vintage, classic, collectible is just investments and which might in some times if they need to sell which fetch them back what they have invested!

Handloom sarees are one of the most classic ones and will never go out of fashion no matter what new sarees comes in trend. In Karnataka there are so many such sarees which are yet to come to the light, I'm trying to reach via my blog post and my youtube channel Sarees are my passion to educate, discover and learn about sarees. Here is one such Vintage Ilkal Saree from Bagalkot district of Karnataka state.

Romance in Moonlight is one of my handpicked saree for my 'Reception' during my wedding, what I really love about this saree is the hues are just apt since it was an evening event. I had a personal perception I would look short, but I'm 'neither tall' nor 'short', I picked this saree for the combination of colors, the peacocks, they generally call this variety of saree as 'No border' or 'Without border' designer saree, all I had in my mind was I would look a bit taller and this saree really did justice for what I wanted.

Exotic fragrance of Jasmine and my luxurious Chanderi
Chanderi town is a highly renowned for its rich heritage, surrounded by hills southwest of the Betwa River in Ashoknagar district, Madhya Pradesh state, India Well known for the handwoven traditional sarees, these are mostly popular for the elite class and favorable choice of Queens in India as they are a bit expensive and one can see major center of Jain culture. Artisan community involved in the production of Chanderi silk, a diverse mix of various communities namely Kohlis and the Muslim Julaha community. Traditional weaving culture was available during 13th century, Initially, the weavers were Muslims, later in 1350 the Koshti weavers from Jhansi migrated to Chanderi and settled here, during the Mughal period, Chanderi fabric business been recognize and started booming. The production of Chanderi has been protected by India as a Geographic Indication (GI).

Exploring Warli Art, the folk tales!
Warli or Varli are the indigenous tribe or adivasis, Warli tribe hailing from mountains, coastal regions in and around the borders of rural Thane district and Dhule district of Maharashtra and Gujarat states of India. The term Warli is derived from ‘warla’ or ‘varla’ meaning a piece of land. Originally hunters, the Warli tribe later settled down as tenders of agricultural lands. The Varlis are non-aryan tribes, who are firm believers of sun and moon. Practically, the Warlis never worshipped man-made idols. Warli people are a simple folk with simple beliefs that govern their lives. The language of communication with them is mostly in Marathi, Konkani, Sanskrit, Gujarati or Khandeshi Bhil.

Exquisite craftsmanship, the treasured intensity of colorful art
During olden days these sarees were much in demand and loved by aristocratic and royal families. The traditional double ikat Patola which originates from Patan, small little town which is north of Ahmedabad in Gujarat state. Creating designs by tyeing knots on warp and weft, it takes around three to four months to prepare tie and dyed on warp and weft threads for one saree. Patola saree art was much of labour-intensive, with the combined effort of four weavers, it would take anywere around a six months to a year to weave a masterpiece saree from the scratch, its perseverance in doing it from the time of process of dying that is the reason it was too expensive, and was worn only by the royal and upperclass, who were able to pay for opulence.

Forgotten bespoke weaves from Bangalore city
In Indian textiles, the heirloom weaves were much given influential value, the deep understanding was to appreciate inherent skill which was passed several generations.
Here is a sample of a traditional Handloom Bangalore silk saree which adds the loop for its artistically woven checks, fine mulberry silk which is a featherweight. Royal purple with a blend of Manjal shot adds the traditional lookbook, the aged designs and motifs are been inspired from nature and from ancient temples Hindu architecture. Experience this magnificent saree.

How to identify a genuine Mysore Silk Saree
Flooded with an unlimited supply of so-called duplicate, replicated and imitation Mysore silk sarees in the local wholesale market saying it is a pure Mysore silk saree, how far it is true? let us just imagine a current per gram gold price is said three thousand and above, so in original Mysore silk saree, they use extensively use gold and silver zari, how can you get a Mysore silk saree worth less than a ten thousand(INR)? This is a logically based question that many fail to think before you invest and spend your hard earned money on fake silk sarees.

Are you serious, to look very young and pretty for simple Cocktail parties, then a must watch saree from Sarees are my passion: Banarasi zari supernet saree.
In this particular saree video the grace of Peach Pink shot with Watermelon shade is so graceful, a fancy version of Banarasi saree, inexpensive as well. At a glance, you can see how simple and outstanding the charm one should cherish.

Kalamkari Applique work: A story or a theme is being narrated in the form of patch art called Applique. Applique art dates back centuries ago, Applique work is one of the oldest forms of design in the world and still are used across the globe. Applique is a art decorating one fabric to other which includes Layering, patching, applying. What I noticed is that, they use straight stitch or running stitch, these two are very commonly used stitches practiced while attaching Applique patches on a base fabric.

A Coastal town, situated in Prakasam District in the state of Andhra Pradesh called Chirala, this town was also known as 'Kshirapuri'. Chirala town is renowned for handlooms. Years passed by, the town gained popularity for its excellent handloom sarees known for the softness and durability. The name Chirala means Saree in Telugu and so eventually the name of the town got transformed to Chirala. Main occupation of this village is handloom weaving and paddy cultivation.

I've never heard before Madurai Cotton Saree?
A couple of years back when I traveled to the ancient city Madurai, I visited this historic Hindu temple called Meenakshi Amman temple in Tamil Nadu, the architecture and the art impressed me! In the temple streets, I had a glance of wonderful cotton sarees which was showcased, I knew before visiting Madurai about Sungadi cotton sarees, but you get to see other versions of saree which not much many of them are aware in that place, basically it is a simple cotton saree in contrast shade.

My craving hunt for Bold and Bright hues I discovered Arani silk, Sarees are my passion
Apart from magnificent Kanchipuram silk sarees and Kanchi Cotton Sarees, I had no idea what are all the varies types of sarees which are from Tamil Nadu to be frank, although I am a huge enthusiast of Handwoven traditional sarees.

I see the younger generation of today although they study masters and get out of college and join some good firm and some point of time, they tend to quit routine 9 to 6 job, basically for two reasons, the first reason might be they are about to get 'Married' or second most important reason is 'Pregnancy' due to being able to deal with pressure in the workplace and rest during pregnancy is most valued reasons. During this time they tend to earn for their living at home while taking rest, what generally people fail to do some research and 'Basic prerequisite' before starting Saree Business, one should explore varies products, detailing, techniques and so many things. It's like failing to study the syllabus one full year and doing a last minute study. What you get the end of the day is mediocre results.

Six yards of connoisseur folk art, Madhubani
Touch of ancient beauty, a small town were colorful artists are born, in Madhubani district in the Indian state of Bihar, Madhubani. The word 'Madhuban' means 'forest of honey' from which Madhubani is derived. Madhubani art is also known by the name 'Mithila art', Madhubani painting/Mithila painting was traditionally created by the women of the Brahman, Dusadh and Kayastha communities in Mithila region in India and it is named after Madhubani district of Bihar which is where it originated, this painting as a form of wall art was practiced widely throughout the region. Madhubani painting being accorded the coveted GI(Geographical Indication) status.

Blessed Sungadi cotton sarees by Madurai Meenakshi
On the banks of charming 'Vaigai river' the beautiful Madurai city is localled, the district, in Tamil Nadu state, India, this place is referred and called by various names 'Madurai', 'Koodal', 'Malligai Maanagar', 'Naanmadakoodal' and 'Thirualavai'. During 16th century due to economic crisis weavers from 'Saurashtra' and 'Gujarat' migrated to Tamil Nadu, Kerala, Andhra Pradesh and neighbouring states and some of them settled down in inviting 'Madurai'. These 'Saurashtrians' are highly skilled manufacturers of beautifully crafted fine silk garments and were patronized by Kings and their families, they were called by 'Patnulkarans' the Tamil name by which these people is well known in southern India.

The Royal march floating in textiles, Sarees are my passion
In India, Elephants motifs are richly used in Indian textiles Industry, Elephants were used by kings during wars in India. It is considered as auspicious animal and called by varies names such as Yanai, Hathi, Āne and so on. Elephant symbolizes royalty, prosperity, fertility, strength and wisdom. Our traditional motifs are deeply influenced by religious belief, culture, religious beliefs, environment, architecture, history, day to day activities which are carried out in life and so on and thus motifs represent over poetic expressions, and devotional characters, which can be interpretation of expression as well in the form of motifs.

The Saree, which does not go out of fashion
Florals are back again this season when fashion consultants start a trend to get back all the blossom floral prints time again new fashion vibes to take off...Here is a fresh light weight floral printed silk saree, which is featherweight, easy to drape and which does not go out of fashion!

A gamechanger I can say, this traditional attire which is still one of the most expensive sarees which is ruling the state. Century plus old and still rules the parties and auspicious festivities beyond it, a crazy fan base, are you curious to know what's the secret behind this Massive fan following, unlock the hidden truth by watching this video.

You want to be your own boss without restrictions (unlike a job you work for others), time frame and you want to lead a business being an entrepreneur. So, if you are passionate about starting your own Saree business venture, here are few aspects you may stumble upon.