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ART 》 Toda Embroidery or Pukhoor

Simplicity lies the beauty- Toda Embroidery, Sarees are my passion

Tamil Nadu, the famous Mulberry silk called Kanchipuram Silks apart from this one can see magnificent craft called Toda embroidery, which is locally called as Pukhoor. This beautiful embroidery looks very refined as if it is done in a machine but done by beautiful hands, the hues such as charcoal black and pomegranate red with white canvas, what a blend of shades with impressive thread art, its mind-blowing!

The Todas are a small ancient pastoral community, Toda language is spoken by these tribes and who live in isolated Nilgiri hills practice this craft, this craft is been passed on through generations. It is Geographically tagged product, was granted Geographical Indication (GI) status. This embroidery is done lengthwise giving it a geometric appearance, Toda embroidery is reversible and can be use both sides. Interesting fact is that they only stitch used in this embroidery is darning stitch.

Tools and materials required to do Toda embroidery, here is a quick checklist

  • Base unbleached coarse fabric
  • Woollen threads in colors such as Black, Red
  • Needle
  • Scissors

Motifs
Motifs are inspired by day to day life, nature, animals, flowers, colorful Peacock feathers, the Sun, moon, snakes, insects, geometric designs and floral designs, they do not trace the motifs but generally the motifs are worked by counting the threads.

Products
Toda mobile pouch bag, Toda handembroidered table mat, Toda Handembroidery Key-chain, Toda Handembroidery-ipad cover, Toda Hand embroidery coin purse, Toda Hand embroidery cushion cover, Toda Handembroider Runners, Toda Hand embroidery wall hanging, Toda Hand embroidery sling bag, Toda embroidery stoles and scarfs, Toda embroidery kurthis and jackets, Toda embroidered jewelry, Toda Handembroidered coin purse, Toda embroidery skirts, Toda embroidery bedsheets, Toda Pouches Toda Table linens, Toda Hand-embroidered Pen cases, Toda pajamas, and Toda dupattas many more to this list.



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I see the younger generation of today although they study masters and get out of college and join some good firm and some point of time, they tend to quit routine 9 to 6 job, basically for two reasons, the first reason might be they are about to get 'Married' or second most important reason is 'Pregnancy' due to being able to deal with pressure in the workplace and rest during pregnancy is most valued reasons. During this time they tend to earn for their living at home while taking rest, what generally people fail to do some research and 'Basic prerequisite' before starting Saree Business, one should explore varies products, detailing, techniques and so many things. It's like failing to study the syllabus one full year and doing a last minute study. What you get the end of the day is mediocre results.

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Saturday' 28-Nov-2020
At some point of time waking up in the morning and going to a job is not feasible as grow older right? How many of you think like that, the hierarchy in office which makes crazy, although we work hard like anyone else we don't get recognition nor promotions, this is a common pool that majority of them are facing today, some they share and some they don't share, basically after all this ups and downs in life once they cross thirty years or after they realize that 'I NEED BE MY BOSS' this is the peak time to start something which is fresh, so many follow their passion which they are good at. Passion is something which will not fetch any money to be frank, one needs to work towards it to make a profitable business.

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Saturday' 28-Nov-2020
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Saturday' 28-Nov-2020
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Well, many of them are not aware of this weave in the same state, it's an irony. Lack of awareness and less usage leads to this stage. It was in the year 2016 I first saw the Patteda Anchu Saree and I was very impressed at the first glance, for its simplicity and minimalistic weave, no woven designs these characteristics caught my attention towards this weave. Being and brought up in Karnataka, I was just familiar with Ilkal Saree, Molakalmuru Saree, KSIC Mysore Silk, Banahatti Saree, Hubli Saree because my mother had these magnificent weaves, and she wore them very often. When I told her about Patteda Anchu Saree, she was astonished and happy to shop one...

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Saturday' 28-Nov-2020
One of the challenging factor when it comes to luxury market is getting the right people on board and targeting specifically for them is a niche. So much of ultra-refined, handcrafted series is required. But the fact is not always all are suited for this. Understanding them takes time and they hate wholesale market stuff. They value their time and they don't waste others time as well. Behind their thought process vintage, classic, collectible is just investments and which might in some times if they need to sell which fetch them back what they have invested!

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Saturday' 28-Nov-2020
Two main reasons why people go to Kanchipuram is firstly to Kanchi Kamakshi Amman temple to take blessings from her, which is the most important shakti peetha temples in India and secondly to SHOP SHOP and SHOP again for all the stunning bride, for a BIG fat Indian wedding. Kanchivaram is a traditional silk saree from south India and each and every house would have endless collections of these pattu sarees. Basically, pattu means in regional Tamil language silk. Korvai is one of the complex technique used to weave Kanchipuram silk sarees, not all sarees which are woven in Kanchipuram are Korvai.

Phulkari Embroidery ↗
Saturday' 28-Nov-2020
Fascinating art- Phulkari embroidery, Sarees are my passion
Embroidery being a needle craft, with colorful yarns to make varies design and patterns and to enhance the beauty fabric, this beautiful ancient handmade embroidery called Phulkari, is from Punjab, which is regarded as very auspicious for brides during marriage ceremonies and newborns.

Muga Silk Sarees from Assam, India ↗
Saturday' 28-Nov-2020
The rich heritage, Prestigious and ageless silk, the Muga
Located on the banks of mighty river Brahmaputra, from few years back Sualkuchi Handloom industry is center for weaving and labor intensive industry for weaving and encompasses cotton textile, silk textile and Khadi fabrics as well and known as the Manchester of the East, Kamrup district of Assam. Sualkuchi is heavenly kingdom for weaving and the looms are found in almost very home in the villages of Assam and depending on the design, patterns and complexity it would take around six or more days to weave one beautiful masterpiece saree. The economy of this place is mainly dependent of handlooms, not only Tanti community of Tantipara are weaving this craft but also other communities like Garo community of Assam, fishermen and Brahmin communities also are engaged in weaving, the official languages are Assamese, Bodo and Bengali and renowned for Assam tea and Assam silk.

Why Handpicked sarees are sold like hotcakes? ↗
Saturday' 28-Nov-2020
Why Handpicked sarees are sold like hotcakes?
It was one of the most humid days of summer in March, Bangalore and all of a sudden earthy mud smell ha being 'Taurus' sun sign I really love to play in the mud, and with natures basket, it might also include rain as well and slightly it drizzled it was first rainfall of a season and I had this topic in mind for a long time, having a cup of green tea to refresh me, so now so let's get started.